Hello. My name is Deb.
I'm a UX and Product Design Lead living in San Francisco.
I enjoy solving puzzles, untangling knots, and making complex tasks feel easy.
I specialize in transforming complexity into clarity
I’m a product design lead with 15+ years of experience creating intuitive, scalable B2B SaaS solutions for startups and SMBs. I love helping businesses save time and realize their vision faster.
I've come up to speed quickly in a variety of industries, including ecommerce, fintech, logistics, supply chain, renewable energy, legal, project portfolio management, security apps, and video creation.
I've defined and designed of hundreds of user interactions and information architecture frameworks, guiding them from concept to market adoption.
I'm often recognized as the go-to design lead for ambiguous, high-stakes projects with challenging design and interaction requirements
Featured projects
Case study: streamlining product configuration
Case study: third-party payment terms in checkout